Sales and Potential Loss Analytics
Links Alone Do Not Tell the Whole
Story: Commercial Risk Matters
Clients need to know not only how many infringements have been
identified, but which sellers materially affect the market, pose a risk
to the brand and require priority action. GIPSECURITY assesses
infringements by scale, trends and potential impact to help determine
the appropriate response - from routine listing removal
to cease-and-desist letters, negotiations or litigation. Clients
need to know not only how many infringements have been identified,
but which sellers materially affect the market, pose a risk to the brand
and require priority action. GIPSECURITY assesses infringements by scale,
trends and potential impact - from routine listing removal
to cease-and-desist letters, negotiations or litigation.
Clients need to know not only how many infringements have been
identified, but which sellers materially affect the market, pose a risk
to the brand and require priority action. GIPSECURITY assesses
infringements by scale, trends and potential impact to help determine
the appropriate response - from routine listing removal
to cease-and-desist letters, negotiations or litigation. Clients
need to know not only how many infringements have been identified,
but which sellers materially affect the market, pose a risk to the brand
and require priority action. GIPSECURITY assesses infringements by scale,
trends and potential impact - from routine listing removal
to cease-and-desist letters, negotiations or litigation.
Which Sellers to Prioritise
Numerous listings, rising activity, repeat infringements
Lookalike websites, traffic diversion, paid advertising
Low prices, similar images, sales across multiple platforms
Single channel, further investigation required
Monitoring data helps to form an evidentiary and computational basis for claims, negotiations and judicial strategy.
Preparation of requirements
With available data and connected analytical sources, it is possible to assess the activity of sellers and the potential volume of violations.
Estimating the scale of sales
Focus on dangerous intruders
The system helps to determine where card deletion is sufficient and where legal escalation is required.