There are various technologies for protecting intellectual property on the Internet. One of the

most common approaches is cooperation with companies that monitor online resources for

unauthorised use of intellectual property by reviewing marketplaces, social media and other web

resources.

GIPSECURITY is a unique project and a LegalTech solution for lawyers that combines modern

IT technologies, an experienced team of analysts and highly qualified lawyers.

In the broad sense, intellectual property is an exclusive right established by law, or a personal

right, in the results of intellectual or creative activity. Intellectual property may be used by other

persons only with the permission of the rights holder. The unauthorised use of another person’s

intellectual property, including trade marks, audio and video content and other protected assets,

is unlawful and may result in liability.

Common Online Infringements

The most common infringements include:

• Distribution of counterfeit goods

• Online sales of counterfeit products

• Illegal trading through social media, including VKontakte

• Grey imports

• Online fraud involving the misuse of a brand

• Unauthorised use of trade marks, brands and logos

• Audio and video piracy

• Distribution of pirated software and electronic books

Stopping infringements and protecting business reputation online are possible only where

violations are identified promptly and legally valid demands are made, specifying the potential

liability faced by the infringer.

Intellectual Property Protection Through the

GIPSECURITY Automated LegalTech Solution

The GIPSECURITY platform incorporates comprehensive intellectual property protection

technologies. Proprietary software and highly qualified lawyers make it possible to document

infringements quickly and take effective action against infringers.

The company’s specialists are experienced not only in stopping online infringements, but also in

representing rights holders before the courts, which may also allow the recovery of losses or

compensation.

How the GIPSECURITY Platform Works

Modern search and information analysis technologies, together with specialised monitoring

software, are used to identify online infringements.

The process of detecting infringements and stopping unlawful activities consists of several

stages.

Monitoring

Information is collected using a proprietary search system based on artificial intelligence,

machine learning, computer vision and big data analysis.

The platform continuously searches websites, social media, marketplaces, mobile applications

and other resources for references to rights holders' brands, videos, photographs and audio

materials.

Trade mark monitoring may be conducted both in Russia and worldwide.

Analytics

The platform assesses the level of risk associated with each resource, collects and analyses

available data on the volume of goods sold and the seller’s remaining inventory, and identifies

the infringer’s contact details and other associated accounts.

The platform’s findings are then reviewed by a team of experienced analysts.

Enforcement

Based on the information obtained, measures are taken to resolve infringements at the pre-

litigation stage.

The analyst team sends notices and complaints to infringers, social media administrators, website

operators, search engines and service providers, requesting the removal of content that infringes

intellectual property rights.

Reporting

Clients receive detailed reports covering all identified infringements, the number of enforcement

actions taken, their current status and other relevant information relating to each case.

The platform also provides a cloud-based application with access to a secure client dashboard

containing information about current projects.

Where necessary, an attorney request is sent to the domain name registrar to identify the owner

of a domain on which an infringement has been detected.

The GIPSECURITY team includes experienced intellectual property specialists, analysts and

highly qualified lawyers.

GIPSECURITY combines an online brand protection service, advanced intellectual property

protection technologies and a professional multidisciplinary team.

7 July 2026