Intellectual property requires continuous and professional protection, particularly on the Internet,

where copyright and other exclusive rights are infringed on a large scale.

The primary task of rights holders and companies’ local representative offices is to ensure the

maximum possible protection of their products, both offline and online. The measures taken to

protect intellectual property directly affect the revenue generated from product sales and the

company’s reputation in the market.

Consumers should be particularly cautious when purchasing products online, while rights

holders need additional measures to protect their brands on the Internet. This is due to the large

number of counterfeit goods and the continuing growth of online fraud.

Intellectual property can be protected online through pre-litigation measures aimed at stopping

infringements or through judicial remedies provided by law.

Stages of Online Intellectual Property Protection

Online intellectual property protection generally involves the following stages:

• Continuous 24/7 monitoring of the Internet
• Analysis of content that infringes intellectual property rights
• Blocking websites and social media groups or removing infringing content
• Removing unlawful resources from search results
• Obtaining court decisions requiring resources to be blocked
• Adding resources to Roskomnadzor’s register of prohibited websites

Methods of Protecting Intellectual Property

To protect intellectual property, a trade mark should be registered and the relevant registration

certificate obtained. These are the initial protective measures required for the subsequent

enforcement of rights, including where a trade mark is used unlawfully online.

Before filing a trade mark application, it is necessary to conduct a search for earlier registered or

pending trade marks that may be confusingly similar to the proposed designation.

The experienced lawyers and patent attorneys of Gorodissky & Partners can assist with trade

mark searches and registration both in Russia and abroad.

Online intellectual property protection involves specialised modern technologies for monitoring

the Internet, combined with legal measures for dealing with infringers. Enforcement normally

begins with pre-litigation measures and may proceed to court where necessary. Strong legal

expertise is therefore essential for combating infringements effectively.

To identify and stop the unauthorised use of intellectual property online, a rights holder may

engage GIPSECURITY, a brand protection service that combats online infringements through its

proprietary GIPSECURITY platform.

How GIPSECURITY Works

Since the beginning of 2019 alone, GIPSECURITY specialists and the platform have helped

eliminate more than one million infringements involving the unauthorised use of rights holders’

intellectual property.

The proprietary search system uses modern methods of collecting and analysing information to

monitor online resources worldwide on a continuous basis.

Monitoring is conducted using:

• Keywords
• Brand names
• Trade marks
• Logos
• Audio content
• Video content

The system automatically groups the collected information according to the level of risk to the

rights holder, website traffic, prices and other relevant indicators.

A team of experienced analysts then reviews the findings. Once the list of infringements has

been agreed with the rights holder, the team begins taking pre-litigation measures to stop the

unlawful use of the client’s intellectual property online.

According to GIPSECURITY experts, the average effectiveness of pre-litigation measures for

stopping online infringements is between 80% and 90%.

GIPSECURITY provides effective protection for your intellectual property. This LegalTech

solution can also be used as software for a company’s legal department, enabling the prompt

detection and prevention of infringements such as illegal online trading.

The solution can also be used to address the following tasks:

• Online brand protection
• Online reputation protection
• Trade mark monitoring
• Enforcement against trade mark infringements in Russia and abroad
• Combating illegal online trading
• Corporate reputation analysis

20 July 2019